Success Story with Scott D. Clary

Lessons - The Art of Cerebral Selling | David Priemer - Author, Sales Leadership Coach & Keynote Speaker

Sep 29, 2024

David Priemer, CEO of Cerebral Selling and a specialist in sales leadership, shares insights into the art of cerebral selling. He discusses the critical components of effective sales techniques including messaging, discovery, and objection handling. Priemer emphasizes the importance of empathy, stressing that understanding customer perspectives is key to success. He presents sales as a fluid conversation rather than a linear process, showcasing how a holistic approach drives better connections and outcomes in customer relations.

14:21

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Episode guests

David Priemer

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Episode notes

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Quick takeaways

Cerebral selling integrates science-based tactics and emotional intelligence, emphasizing the importance of fluid communication over a linear sales process.

Empathy in sales is crucial, as understanding customers' perspectives leads to more engaging conversations about their genuine pain points.

Deep dives

Leveraging LinkedIn for Efficient Hiring

Using LinkedIn for job recruitment allows small business owners to find high-quality candidates effectively. Unlike traditional job boards, LinkedIn connects employers with professionals who may not be actively seeking new roles but could fit perfectly with their needs. The platform has proven to be incredibly efficient, with 86% of small businesses reporting they find qualified candidates within 24 hours of posting a job. This immediacy, along with features like job description writing assistance, demonstrates why millions of businesses rely on LinkedIn for their hiring needs.

Intro

2min

Innovative Financial Solutions and Modern Selling Techniques

12min

Mastering Discovery Calls

5min

The Integral Role of Sales in All Professions

5min

Enhancing Hiring and Financial Decision-Making for Small Businesses

6min

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In this "Lessons" episode, we dive deep into the modern art of cerebral selling with David Priemer, CEO of Cerebral Selling. Discover the key components: messaging, discovery, objection handling, negotiation, and leadership. Learn how empathy, science-based tactics, and mindful execution can help you connect with customers and drive sales success.

Cerebral Selling Fundamentals: David outlines the critical components of cerebral selling and emphasizes the importance of not just content but also the delivery mechanism and retention of knowledge in sales training.

Empathy in Sales: Understanding the customer’s perspective and language is vital. David stresses that customers care about their own problems more than your products.

Holistic Approach: David highlights the interconnectedness of messaging, discovery, objection handling, and negotiation, emphasizing that sales is a fluid conversation rather than a linear process.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/9lexv5PtFkY

Apple: https://podcasts.apple.com/us/podcast/david-priemer-ceo-of-cerebral-selling-how-to-sell/id1484783544?i=1000529284048

Spotify: https://open.spotify.com/episode/6QxwD7CL7lxCK5At8DK638?si=4324368f7a91485a

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

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