Welcome to episode 41 of The Marketing Umbrella Podcast.. This week we shift to a new voice behind the mic, Kevin Prewett. Kevin sits down with Arjun Rai, founder of HelloWoofy. and they talk about how social media can be effectively harnessed and successfully utilized in your marketing agency strategy.

Arjun is a New York City based entrepreneur and has been networking with some of the most well-known entrepreneurs in the city and globally. A few weeks into college, he launched a startup, Fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization called TheBizDen.

His third startup, Wrkbench.io was a virtual collaboration space designed for creatives. And after spending a few years and learning the ins and outs of running a venture backed startup, he set out to modernize another industry related to his former passion of social media. The startup would become HelloWoofy - a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing.

Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more. As you can see, being a serial founder is in his DNA…

Here is what to expect on this week’s show:

• What Arjun means when he says Smart Marketing for Underdogs
• Equity crowdfunding can be powerful and effective
• Direct Mail is still a viable and lucrative marketing channel
• Continuous customer feedback drives innovation
• Facebook groups are a great option to build community around your agency
• Web3, IoT and Meta will soon dominate, so get ready

Closing Thoughts:

Arjun jumped into the marketing tech space simply because “He thought he could do it better!”

“You don’t have to outrun everyone, just your closest competitor”

Connect with Arjun and HelloWoofy:

Website: https://hellowoofy.com

LinkedIn: https://www.linkedin.com/in/arjunrai/

Twitter: https://twitter.com/arjunraime https://twitter.com/WoofyHQ

Facebook Group: Content Masters - https://www.facebook.com/groups/1644716838875572

Instagram: https://www.instagram.com/hellowoofy/

To learn more about Umbrella visit https://www.umbrellaus.com