The Startup Playbook Podcast

Ep194 – Jon Gregory (Founder & CEO – Vitruvian) on product led growth and relentless positivity

Aug 8, 2024

01:02:07

My guest for Ep194 of The Startup Playbook Podcast was Jon Gregory.

Jon is the Founder & CEO of Vitruvian.

Vitruvian is an all-in-one digital home gym that uses AI to adjust resistance in real time to help users get the most out of their workout.

Since launching in 2018, they have gone on to raise USD$27M, with customers all around the world and working with a number of athletes such as Olympian and world champion sprinter, Justin Gatlin and the worlds strongest man, Thor Bjornsson.

We covered a wide range of topics in this interview including:

The value in doing hard things
The challenges around building and raising capital for hardware products
How to build using product led growth
& much more

Timestamps:

2:28 Jon’s background
6:08 How his science background helped him think through business problems
7:49 The initial idea for Vitruvian
16:35 Going from idea to product and iterating
18:55 The early days of Vitruvian, attracting customers, partners and investors
23:40 How COVID affected the business
28:34 Having a product led philosophy
30:52 Making decisions as a founder
36:53 Having a community focus early on in the business
40:38 Product led growth in practice for Vitruvian
44:05 Fundraising tips for hardware startups
46:48 Challenges building a global business from Perth
50:35 The future of hardware and AI
54:25 Developing a positive mindset

Our partners:

A big thank you to Weibke Hensen for her help with this interview!

Also a big shout out to our partners for the show:

Scendar

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