Morning Brew Daily A Cereal Deal Worth $3B & Delta's Profit Forecast Means Travel is Back
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Jul 11, 2025 A $3 billion acquisition sees Ferrero, the Nutella maker, shake up the cereal market by buying Kellogg, tapping into evolving consumer desires. The Pentagon's surprising stake in a rare earth mining firm reveals crucial national security motivations. Delta Airlines points to a travel rebound as its shares surge, signaling recovery in the industry. Additionally, a heated matcha shortage develops, while a startup pushes the boundaries of pharmaceutical production by planning drug creation in space, showcasing innovative trends.
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Ferrero's Strategic Cereal Purchase
- Ferrero bought Kellogg's for $3.1 billion to expand in North America despite the cereal market declining.
- They aim to revive Kellogg's through innovation and capitalize on Nutella's popularity.
Pentagon Joins Rare Earth Mining
- The Pentagon became the largest shareholder in rare earth miner MP Materials to secure U.S. supply.
- This aligns with national security goals to lessen reliance on China for rare earths.
US Guarantees Rare Earth Magnet Purchases
- The U.S. government guarantees to purchase all magnets made by MP Materials at a price floor of $110/kg for 10 years.
- This financial backing encourages domestic rare earth production despite market uncertainties.
