Grace Rizza on Common Dental Marketing Scams (DHP231)

Grace Rizza of Identity Dental Marketing joins the Dental Hacks to talk about something we should all be aware of. Grace has all kinds of ideas about all kinds of marketing, but in this episode we focus on marketing scams pointed at dentists! It's really insightful and really entertaining! In today's episode we discussed:

• How and why Grace entered into the dental marketing field
• Hijacking leads (what is a "lead?")
• Fear mongering sales tactics (will you go to jail if your website isn't ADA compliant?)
• "Hit and run" dental marketing agencies
• Google Ad spend scams
• Pay-per-lead scams and why you should never pay per lead
• Website directory scams
• Why annual contracts (and all contracts) should be avoided
• There is no such thing as a free website
• Why Grace thinks DIY courses are a bad idea
• Grace's take away points:
  • avoid contracts
  • retain ownership of website hosting and domains
  • understand the basics, expectations and timelines of marketing
  • track your new patient referral sources
  • hold quarterly meetings with your marketing team
• Grace offers complimentary marketing planning sessions to give you an idea what she might be able to do for you! Send email to: Grace@identitydental.com or head over to the Identity Dental Marketing website!

Some links from the show:

Al's SEO article from Dental Economics from 2015-ish

Dental Hacks Deals!:

You can get 50% off of AMD soft tissue lasers! For a short time only, the Dental Hacks Nation is offering an amazing discount off some of the most popular and easy to use soft tissue lasers in the business! Email Jason at dentcan3625@gmail.com or message him on Facebook for details!

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Enova Illumination has an amazing Dental Hacks discount on loupes and lights. Get that information at:  https://form.jotform.com/210247991392056

Be sure to get your Dental Hacks pricing at Crazy Dental by using coupon code: DHN10

The Dental Hacks Nation closed Facebook group has 30,000 members! Head over there to interact with other Dental Hacks listeners, guests and Brain Trust members every day, all day! Remember…if you don’t have anything “dental” on your FB page, we might decline your membership request. So IM the group or email us at info@dentalhacks.com! 

New Product Alert! Smart Scheduling by YAPI is here to help you keep your appointment books full and gain more new patients with online booking that is in YOUR control. Easily configure your accepted insurances, operatory/provider availability, and scheduling rules to match your unique workflows. Only qualified new patients can book their visit when they confirm their insurance - they can even take a photo from their phone! Your existing patients will have the easiest way to book their next cleaning when Smart Scheduling includes a link via text or email reminders automatically sent by YAPI. Dentrix users get first dibs on Smart Scheduling, but it will soon be available for Open Dental and Eaglesoft as well. Learn more at https://yapiapp.com/online-scheduling

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Our Friend Dr. Artie Volker is giving a virtual course with Cosmedent! The course is called "Composite Power 101: Foundations" and it promises to be amazing! Artie is an amazing teacher and he's going over the basics of esthetics in his two day virtual course on April 8th and 9th! If you go to dentalhacks.com/compositepower you can sign up for $1500 AND get the entire hands on materials kit for FREE! (that's a savings of $400!). But sign up now because the window to get that kit to you is closing quickly! Artie is amazing and Cosmedent's CE is second to none!

 Go Hack Yourself

Jason: The Lost Pirate Kingdom

Alan: Proper Good soup

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