CI to Eye CI to Eye | From Personal Brands to Brands with Personality with Jessica Watson
Aug 30, 2022
44:35
In this episode, we navigate themes of authenticity and personal connection. From building teams that reflect the individual team members’ strengths to breaking down institutional facades, it’s time to get personal.
Media Moment (01:00) - Erik and Priya nerd out about one of their favorite tools, the Clifton StrengthsFinder assessment. They explore using this framework to bring teams together who can achieve more than the sum of their individual strengths. CI’s Stance (13:30) - Senior Consultant Alison Goldberg explains why Apple’s Mail Privacy Protection may have skewed your email metrics for the last year and how to use these shifts to level up your user-centric email strategy. CI to Eye Interview (17:25) - Erik sits down with branding expert Jessica Watson to uncover why great branding evokes a feeling, what institutional authenticity actually looks like, and how you can manage change more sustainably by starting small.
LINKS:
Tom Rath on The Elevate Podcast with Robert Glazer