How to Build a Sustainable Music Career and Collect All Revenue Streams

E15: Your Live Strategy & Efficient Touring w/ CAA's Akin Aliu

Jul 11, 2021

Guest Akin Aliu, a booking agent at CAA, discusses booking shows, maximizing live career aspects, and efficient touring strategies. Topics include artist growth platform tools, strategies for success, innovative tour strategies, insurance coverage insights, show promotion strategies, the evolution of virtual events, and the significance of team members in the modern music industry.

01:25:06

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Episode guests

Akin Aliu

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Artist Growth simplifies music industry operations for artists and production teams.

Building relationships, having a unique voice, and strong work ethic are key artist attributes.

Strategic touring markets and virtual events offer significant opportunities for artist career growth.

Deep dives

Artist's Journey into the Music Industry

Starting from growing up in a small town, the guest Akin Akin Alu shares his path to becoming an agent at a top agency. From internships at Clear Channel and BET Networks to getting hired at CAA in New York, Akin worked his way up from ticket counts to becoming a touring agent, emphasizing the importance of building relationships and following up.

Intro

3min

Transitioning from an Internship to a Job through Relationship Building in the Music Industry

2min

Strategies for Success in the Music Industry

13min

Navigating Age Perception in the Music Industry

2min

Innovative Touring Strategies and Live Show Marketing

14min

Insurance Coverage, Email Communication, and Promoter Economics in the Music Industry

6min

Strategies for Efficient Show Promotion

14min

Evolution of Virtual Events in the Music Industry

6min

Navigating the Music Industry as an Artist and Manager

18min

10.

The Significance of Team Members around Artists in the Modern Music Industry

3min

11.

Building a Sustainable Music Career

4min

Host Emily White used to tour manage and this episode is the first of three that will cover live performances and touring. Guest Akin Aliu is a booking agent at CAA, or Creative Artists Agency - one of the largest talent agencies in the world.

Emily and Akin break down how to book and promote shows, what a booking agent does and is looking for, as well as how to maximize all aspects of your live career both on the road and via livestreams.

Here we go!

Artist Growth is a platform that simplifies music industry operations by offering tools for event planning, financial tracking, tour coordination, and project management. It integrates various aspects of business management into a centralized system, enhancing collaboration and efficiency for artists, managers, record labels, and production teams.

Questions? Reach out to @EmWizzle on Twitter

⁠Book this podcast was based on (Second Edition):⁠ 10% off w/ code PODCAST

Email List to be directly contacted when S2 & the book's next edition drops: https://bit.ly/SustainableList

CREDITS:

Creator, Executive Producer, Producer, & Host: Emily White

Engineer: Nathan Cain

Music: Matthew Wang

Sponsorship: info@c-ent.com

Graphics: Neelu Mohaghegh

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