The $100 MBA Show MBA2621 Q&A Wednesday: Should I Pay an Influencer to Promote My Product?
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May 7, 2025 Influencer marketing can be a game-changer, but is it worth the investment? This discussion dives into how to choose the right influencers and avoid common pitfalls. Learn about the power of micro-influencers and effective collaboration methods. Harness data to measure success with tracking links and cultivate authentic customer relationships. Get ready to optimize your strategy and make impactful marketing decisions!
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Prepare Product Before Influencer Marketing
- Ensure your product and sales funnel are fully tested and ready before influencer marketing.
- Avoid spending on influencer promotion if your offer or audience targeting is weak.
Choose Micro-Influencers for Trust
- Focus on micro-influencers with 5,000 to 50,000 followers for higher trust and engagement.
- Look for audiences that are tight-knit and genuinely attentive to the influencer.
Super Retro Podcast Example
- Omar follows Super Retro Podcast with 130,000 engaged followers who love their nostalgic content.
- This tight engagement is valuable for brands seeking trusted promotion in specific niches.