Today we're revealing the third tool in your 2025 marketing toolkit, and I'm resharing our BEST OF episode where Michelle Warner teaches us all about relationship marketing!

With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. She’s also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business — in just 5 minutes a day.
 

Together, Michelle and I talk about:

• What relationship marketing is
• The difference between relationship marketing & traffic marketing
• How a network can support your business
• Who needs to be in your network (& who doesn’t)
• How to “borrow an audience” & why it’s so effective
• The one type of content you need to have for relationship marketing to work

 
MORE FROM MICHELLE

⏱️ Get Michelle’s free workshop 5 Minutes A Day to a Network That Pays
🎧 Listen to Michelle's podcast Sequence Over Strategy

 
RESOURCES + LINKS
👋 Download the FREE Leaving Social Media Toolkit
🌐 Join the Interweb for courses + community
🌸 Peep the Clubhouse for bonus episodes + emails
💌 Try Flodesk for easy email marketing, forms + e-commerce & use this link for 50% off your first year (affiliate link)

 
🔻 Sign up for Mapping Your Creative Business with Cody Cook-Parrott — a year-ahead planning retreat, hosted January 18 & 19th on Zoom