23. How He Made $5.3M in 2 Years Starting an Online Business

Case Kenney started New Mindset with a purpose: selling guided mindfulness journals to help people achieve better mental health. He’s grown this idea into $5.3 million in total sales since he first launched his Shopify store in June of 2020, and he’s sharing how to start a business online with our listeners in this episode.

Before starting an online business, Case had a corporate career, but his passion was mindfulness and mental health. He pursued that passion in January of 2020 by crowdfunding his guided journals on Indiegogo. Six months later, he launched his Shopify store with a $20,000 investment in his line of journals. By the end of its first year, it was bringing in a 7-figure revenue with 20% profit margins, letting him quit his day job to focus full time on his business and New Mind, Who Dis podcast.

Today, Case is sharing his hacks and strategies for how to start an online business and grow it to 7 figures quickly. Whether you’re planning to start an eCommerce store or want advice on how to grow your sales, you’ll get the answers from this episode!

Resources

• https://bit.ly/4eZ1ViH Start and scale quickly in the Academy
• New Mindset, Who Dis – Find out more about their guided journals

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