Madhive - A DSP geared to hyper-local CTV campaigns

Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/madhive-adam-helfgott .

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