Marketing Against The Grain

This OpenAI Update Is Going To Replace Google Search with Ben Tossell

Dec 6, 2022

Ben Tossell, the founder of Makerpad and an expert in no-code solutions, dives into the seismic shifts AI technologies like ChatGPT could bring to Google search. He discusses how AI writing tools outperform traditional search engines in creating structured content. Tossell emphasizes AI's potential to democratize coding, making it accessible for all. The conversation also explores how these innovations can enhance user experiences on the web, transforming the creative landscape while presenting new challenges.

31:54

Episode guests

Ben Tossell

AI Chapters

Episode notes

Intro

6min

AI Writing Revolution

5min

Empowering Creativity Through AI Coding Tools

3min

Empowering Creation: The Future of No-Code and AI Tools

5min

Transforming Web Experiences with AI

12min

Chat GPT just became public - what does this mean for Google search?

Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for its money. Press play to find out how AI is going to change the relationship between publishers, the logistics of Google’s monetization model, how AI will open peoples’ creativity, and more!

About Ben Tossell

Founder of Makerpad, a software that teaches anyone how to build their ideas, without writing code. Tossell sold it to Zapier in 2021 and continues to run the company within Zapier. He runs a daily AI newsletter that’s read by over 10,000 others from Google, a16z, Sequoia, Amazon, Meta, and more.

Check out Ben’s work!

Twitter https://twitter.com/bentossell

Newsletter https://bensbites.beehiiv.com/

Website https://bentossell.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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