State of social: Winning strategies for social media marketing

Meg Coffey, a renowned social media expert and founder of State of Social, Australia's largest digital marketing conference. In this episode of Flying Solo, Meg dives deep into the world of social media marketing, particularly in the tourism and hospitality sectors, where she finds joy in engaging with happy customers and navigating fewer industry regulations.

From the power of blogging for SEO to the effectiveness of highly segmented email campaigns, Meg shares invaluable insights into crafting authentic and engaging content, navigating social media platforms, and leveraging analytics to drive success. Join us as we explore the latest in social media marketing with Meg Coffey.

Key Topics

Effective Social Media Marketing in Tourism and Hospitality

- Emphasising authenticity and storytelling

- Tailoring content for different platforms and audience preferences

- Importance of staying updated on trends for content and engagement strategies

Email Marketing and Content Creation

- Power of highly segmented and targeted email campaigns

- Using insights and analytics to inform content creation and distribution

- Implementing AB testing for effective subject lines

Small Business Social Media Strategy and Analytics

- Focusing on sustainability, regular posting, and targeting the right platforms

- Balancing organic and paid social strategies

- Utilising insights to support instincts in social media marketing

Time stamped overview

00:00 Backpacker turned tourism entrepreneur and social media expert.

04:52 Shift in market and content strategy philosophy.

12:10 Untapped potential in Instagram engagement and content.

16:36 Paid and organic social media strategy important.

18:21 Client campaign objectives determine advertising success metrics.

21:41 Be prepared, document everything, and screenshot incidents.

25:26 Blog posts and website showcasing media expertise.

28:26 The benefits of superfans.

30:16 Storytelling is overused, craft a unique narrative.

33:46 TikTok trend inspires new agency video adaptation.

Host: Cec Busby

Guest: Meg Coffey

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