In this episode of Owned and Operated, Jack and John kick off with a positive update on Jack’s flourishing plumbing department—it's doing really well, and they talk about what's been working. They also share insights on using US Census data for precise list curation in targeted marketing. Emphasizing the significance of strategic list formation, they detail how it positively impacts conversion rates. They then introduce an upcoming event at John's new headquarters designed for home service businesses aiming to break the five-million-dollar revenue mark.

Give it a listen for some real talk on the home service marketing scene, tackling challenges, and picking up strategies for business growth!

Discussion Highlights:

1. Plumbing Department Triumph: The episode digs into the success of Jack's plumbing department, discussing key achievements and the strategies that propelled its impressive performance.
   
   
2. Navigating Marketing Strategies: They share insights on navigating the competitive landscape through effective marketing strategies for home service companies.
   
   
3. Utilizing US Census Data: The discussion highlights the use of US Census data in list curation for targeted marketing and how leveraging this data provides detailed information on home age, value, and other demographics.
   
   
4. Diversified Marketing Approaches: They explore the concept of diversifying marketing approaches, combining digital strategies with traditional methods.
   
   
5. Breaking 5 Million Workshop: Listeners learn about an upcoming event at John's headquarters, targeting home service companies aiming for a five million revenue mark. 
   
   

Host: John Wilson: @wilsoncompanies
Host: Jack Carr: @thehvacjack

Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. 

Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.

John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the details right here!


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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC