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In this episode of the Fitness Entrepreneur Podcast, host Phil Graham shares an important lesson he learned from Grant Cardone about getting attention and growing a business. The lesson is that "best known beats best," meaning that the person who markets themselves the loudest is the one who gets seen and heard first. Phil discusses the importance of being willing to shout from the rooftops and be present online, even if it means facing criticism or discomfort. Tune in to learn how to get more clients, close more sales, and build a successful fitness business.