Multiplier Mindset® with Dan Sullivan
Making Shopping Safer, with Sabrina Noorani
Jul 21, 2021
Sabrina Noorani, Founder of ClearForMe, discusses the lack of transparency in skincare products. She shares her journey of starting ClearForMe, a platform that provides ingredient education to customers. The podcast explores the challenges of creating a consumer-focused business and the significance of setting measurable goals as an entrepreneur for achieving success and happiness.
12:16
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Quick takeaways
- ClearForMe aims to provide ingredient education and transparency to customers by addressing the lack of standardization in product labels.
- Setting specific, measurable, and time-bound goals is crucial for gaining confidence, establishing partnerships, and accelerating progress in businesses.
Deep dives
Clear for Me - Providing Ingredient Transparency
Sabrina Norani, the CEO and founder of Clear for Me, discusses how her personal experience with a severe skin breakout led her to create a centralized ingredient SaaS platform. Clear for Me works with brands and retailers in the cosmetics industry to provide ingredient education and transparency to customers. By addressing the lack of standardization in ingredient lists, Clear for Me aims to simplify the process of understanding product ingredients for consumers. Their database and partnerships with major retailers like Credo Beauty have helped them gain traction and establish themselves as a valuable resource in the industry.
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