Fixing a Practice That Doesn't Align with Values feat. Coulter Lewis, Founder & CEO at Sunday

How was Sunday born? 

• Lawns are the 3rd largest crop by land area: 40 million acres of land.
• “You can’t purport to have a deep care for carbon sequestration and soil and the way we treat land, runoff, and environmental issues and not think about [lawn care].” - Coulter Lewis
• A typical managed lawn gets 5x the amount of pesticides per acre than an industrial farm.
• In starting Sunday, Coulter saw these statistics as a hole in our ethos. We spend time being conscious about what we’re putting into our bodies but not the yard that our bodies spend a lot of time in. This is where Sunday comes in to align our lawn care with our values.

DTC Experience of Sunday Lawn Care

• Sunday is 100% direct to consumer through their website.
• Sunday starts with your address. They pull soil data, climate history, and current weather in order to create a custom plan that takes all the guesswork out of the equation for you.
• Sunday’s first kit comes with a soil test to get the exact chemical makeup of your property which gives an accurate evaluation of what nutrients your soil is sufficient/not sufficient in and uses that to give you tips and guidance on how to maintain your property sustainably.

Your Yard is Your Own National Park

• Sunday is on the same trajectory that they were on before COVID and during the pandemic, they’ve seen even more growth due to their business model being based around having a healthy space at home.
• “There is an incredible spectrum of emotional connection people have with their lawns… This is a vast part of our experience and landscape. In some respects, it’s your own national park.” - Coulter Lewis
• Customer service is top priority at Sunday - in encouraging communities to learn more and engage more with their properties, as they spend massive amounts of time at home.

Links

Check out Sunday’s website.

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