The Graham Cochrane Show The Only 5 Ways to Grow a Business (Everything Else Is Noise)
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Jan 6, 2026 Unlock the secrets to business growth with five essential dials. Learn how to grab attention through visibility strategies, raise prices by selling transformation, and create new offers to meet customer cravings. Discover the power of upselling to current clients and how to foster better selling environments that build trust. With practical advice and real-world examples, this discussion aims to cut through the noise, helping you focus on purposeful growth without burnout.
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One Dial At A Time Beats Doing Everything
- Focus on one growth dial at a time instead of diluting effort across many tactics.
- Turn one dial up for 90 days or one per quarter to make measurable progress without burning out.
Choose How You Get More Eyes
- Get in front of new people by building, buying, or borrowing audiences instead of just creating more content.
- Prioritize organic and borrowed audiences for warmer, higher-converting traffic over paid ads when possible.
Distribution Trumps Raw Content Volume
- Growth equals better distribution more than more content.
- If your content exists, prioritize placing it in new platforms and audiences over producing more of it.
