Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#212 Local Lead Generation Strategies That Actually Work (Home Service Marketing Tips)

11 snips

Jun 19, 2025

Uncover the secrets of local lead generation with innovative strategies that work! Discover how hyperlocal newsletters boost home service businesses and why owning your audience is so crucial. Learn about using AI tools for better customer management and the power of Facebook group sponsorships. Community engagement strategies are also discussed, showing how they can enhance customer loyalty and drive growth. Finally, get ready for an upcoming workshop that promises to elevate your local marketing game!

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INSIGHT

Local Newsletters as Lead Funnels

Local newsletters serve as media business funnels that generate leads for home service companies.
Owners can monetize newsletters with sponsors while promoting their services directly to a large engaged audience.

ANECDOTE

Real Local Newsletter Examples

Ryan Sneddon built a local newsletter in Annapolis which reached 22,000 of the 50,000 residents.
Another entrepreneur uses a New York suburb newsletter to drive leads for his power washing franchise.

ADVICE

Leverage Local Facebook Groups

Create or buy local Facebook groups to engage new residents and homeowners.
Use these groups to provide value and promote home services, developing lifelong customers at low cost.

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In this episode of Owned and Operated, we’re diving into innovative lead generation strategies that are reshaping how home service companies attract local customers. From niche local newsletters to AI-powered tools, we cover real-world tactics that are working right now.

We explore how hyperlocal publications in places like Annapolis, Maryland and suburban New York are driving leads for services like power washing and home inspections—and why owning your communication channels (email lists, Facebook groups) is a game-changer.

Whether you're just starting or scaling up, this episode will give you actionable insights on using community engagement, AI tools like Avoca, and Facebook group sponsorships to fill your pipeline and take control of your local market.

🔹 In This Episode, We Cover:

Real examples of local newsletters driving leads for home services
Why owning your audience (email + groups) beats renting attention
How AI tools like Avoca help manage leads and customer service
Facebook groups as high-conversion lead generation platforms
Community sponsorships as a brand-building strategy
An upcoming workshop for local lead domination

🌐 More resources here

👤 Hosted by:
Jack Carr
John Wilson

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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