The McKinsey Podcast How to master the seven-step problem-solving process
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Jul 29, 2021 Charles Kahn, author of "Bulletproof Problem Solving," teams up with McKinsey senior partner Hugo Sarazin to delve into the art of structured problem-solving. They dissect the importance of accurately defining problems as the crucial first step in any strategy. The duo discusses cognitive biases and how team diversity enhances creativity. They highlight practical techniques, such as A-B testing and storytelling, to navigate analyses effectively. Plus, they explore the strengths and challenges of merging classical and design thinking approaches.
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Problem Definition
- Define the problem clearly and explicitly, considering constraints and dependencies.
- Write a concise problem statement, focusing on specifics like target market or channel.
Disaggregation with Logic Trees
- Disaggregate complex problems into smaller, logical components using logic trees.
- Different disaggregations offer various insights and facilitate teamwork.
Profit Tree Example
- A simple profit tree breaks down revenue (price and quantity) and cost (cost and quantity).
- This helps understand business dynamics and competitor differentiation.