Practical Founders Podcast
#122: Going Long With Profitable Embedded Accounting Software After 13 Years – Raj Bhaskar
Dec 13, 2024
Raj Bhaskar is the co-founder and CEO of Hurdlr, an innovative embedded accounting software provider that has supported over 1.3 million small businesses. In this conversation, he shares the journey of growing Hurdlr sustainably over 13 years, emphasizing strategic pivots and the transition to a subscription model. Raj discusses the importance of user-friendly solutions tailored for small business owners, the shift from direct sales to embedded systems, and his vision for the company's next decades, all while maintaining a strong service culture amidst competition.
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Quick takeaways
- Hurdler successfully pivoted from direct small business sales to embedded partnerships, significantly expanding its market reach through integration into other software platforms.
- Raj Bhaskar emphasizes the importance of a long-term vision for sustainable growth, focusing on team cohesion, customer value, and organizational stability.
Deep dives
Hurdler's Unique Business Model
Hurdler specializes in providing embedded accounting solutions designed for small businesses through a white-label model. Rather than targeting end consumers directly, Hurdler partners with other software companies to integrate its functionalities into their platforms. This approach allows businesses to offer comprehensive accounting features without the complexities associated with traditional software like QuickBooks. By focusing on delivering valuable features such as real-time income tax calculations and expense tracking, Hurdler meets the unique needs of small business owners who might otherwise rely on spreadsheets or more cumbersome solutions.
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