The Roofing Operating System Podcast: America’s Top-Rated Podcast for Roofing Software & Scalable Growth #18 – The $15 Million Roofing Company Built by a Man Who Had Nothing
He had nothing. Now he leads a $15M roofing business built on grit, faith, and second chances.
In this unforgettable episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with John Franco, CEO of GreenTek Roofing, to unpack one of the most inspiring transformations in the industry.
John shares how he went from being homeless and at rock bottom to building a roofing company now doing over $15 million in annual revenue. This episode isn’t just a story about business—it’s about rebuilding identity, leading with purpose, and proving that resilience and leadership are built, not born.
Whether you're grinding in year one or scaling toward eight figures, John’s story will change how you think about leadership, growth, and what’s really possible in roofing.
💡 What You’ll Learn:✅ How John Franco rebuilt his life and business from nothing
✅ Why personal transformation is the root of scalable leadership
✅ The mindset shifts that turned his lowest point into momentum
✅ How GreenTek grew to $15M+ with systems, culture, and accountability
✅ Why discipline, faith, and fitness play a bigger role than tactics
✅ How to build a business that means something—to you, your team, and your community
00:00 Meet John Franco – GreenTek Roofing CEO
00:23 Hitting Rock Bottom & Rewriting His Story
02:52 The Moment That Sparked the Rebuild
07:06 From Struggle to Strategy: Building GreenTek
13:40 Business Growth Fueled by Personal Development
21:51 Culture, Profit Sharing & Leading With Purpose
26:08 Building a Team That Believes in the Mission
32:03 How to Scale With Discipline & Grit
42:23 Mornings, Mentality, and Momentum
49:14 What “Embrace the Suck” Means in Roofing
51:31 Leading for Legacy, Not Just Revenue
54:05 Final Thoughts from John Franco
Better Boss — The Operating System for Roofing Contractors Who Want to Grow Smarter, Lead Stronger, and Build Businesses That Matter.
🌐 Learn More About GreenTek Roofing: 📅 Want to Build a Scalable Roofing Business—From the Ground Up?Book your FREE Roofing Growth Audit and get a proven roadmap to align your team, tighten your backend, and grow profitably.
👉 https://mybetterboss.ai/free-roofing-growth-audit
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💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.
If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.
👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.
Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.
Until next time—build better, lead stronger, and scale like a boss.