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Is It Time to Rebrand Your Podcast? Here Are the Signs to Look For | Desiree Petrich

May 8, 2025

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Most podcasters think the problem is low downloads. But do you know what actually causes low downloads? When people can’t tell—within seconds—why your show is for them.

Fellow podcaster Desiree Petrich shares the messy, emotional (and ultimately empowering) process of rebranding her show—from trying to be everything for everyone to creating a bingeworthy podcast that speaks directly to first-time managers. You’ll hear what happened when she finally narrowed her focus, brought more of her real voice to the mic, and stopped being afraid to ask for help.

What you’re about to hear isn’t a story about overnight success. It’s about choosing to keep podcasting when you love it too much to quit. So if you want to create a podcast you’re proud of—and one your listeners can’t wait to learn from—hit play and let’s dive in.

1:04 – The Moment Desiree Realized Her Podcast Wasn’t Helping Her Business (or Her Audience)

8:38 – How Rebranding Gave Her Permission to Finally Say What She Meant

11:15 – The Naming Strategy That Helped Her Stand Out in a Saturated Category

16:13 – What Listener Feedback Sounds Like When Your Message Finally Hits

20:14 – The Gut-Check Question to Ask Yourself at the End of Every Episode—and Why It Changes Everything

Episode Links:

Check out Desiree Petrich’s Podcast: You’re The Boss. Now What?

Other Episodes You’ll Love:

→ This episode was recorded on the Deity VO-7U

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