The Light Watkins Show
71: Ruben Rojas Went For The Money At First—Then He Decided To Use His Art To Say “Yes” To Love
By using the urban landscape as his canvas, Ruben Rojas encourages communities to change for the better through optimism and collaboration. Once vacant walls become vibrant reminders that inspire those who see them to dream big, live in possibility, and to live life through the lens of love. But Ruben wasn’t always so in touch with this message.
In today’s episode, you’ll learn more about his journey, from real estate to financial planning, and how he ultimately became disillusioned with material success. Ruben shares the story of how he came to paint his first-ever mural while completing a Mastery in Transformational Training (MITT) course and how it changed his world forever by inspiring him to start asking the ‘right’ questions about self-love and purpose.
Tuning in, you’ll hear about Ruben’s transition from financial planner to full-time artist, the evolution of his now-iconic ‘love’ artwork and his Live Through Love message, and his current definition of success, which has everything to do with impact and very little to do with material wealth.
We also touch on the process of reinvention, forgiveness, and self-awareness and Ruben reflects on how becoming a husband and a father has only reinforced his mission to help others live life through the lens of love, plus so much more!
We hope you’ll join us for this candid and inspiring conversation with Los Angeles-based artist, activist, speaker, and entrepreneur, Ruben Rojas.
