Coffee & Compete #52 - A Practical Guide to Competitive Intelligence | Zena Applebaum, Phil Britton, Alysse Nockels
Too much competitive intelligence theory, and not enough practical advice. Adam is joined by Thomson Reuters' Zena Applebaum, Sedulo Group's Phil Britton, and Palo Alto's Alysse Nockels to share their experiences writing their upcoming book: The Practical Guide to Competitive Intelligence.
Pre-order your copy of A Practical Guide to Competitive Intelligence here.
Timestamps:
(02:10) Authors' inspiration for writing the book
(04:12) Who the book was written for
(05:40) Why tactical competitive intelligence shouldn't get overlooked
(07:35) Authors' favourite chapters
(10:13) The best CI stories included in the book
(15:03) Best practices for reporting and distributing CI findings
(19:08) A previously held belief about CI that's no longer true
(19:55) Where the authors would spend their budget if it increased ten-fold overnight
(20:32) One thing the authors wish CI pros would stop doing
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Host: Adam McQueen
Producer/Audio Editing: Ben Ronald
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Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
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