TCC Podcast 35: Going “Live” on Facebook with Misha Hettie

Copywriter (and photographer) Misha Hettie is in the Copywriter Club studio to talk copy and Facebook Live this week. Kira and Rob asked Misha about her business and she shared a ton of great advice, including her thoughts on: •  the importance of branding yourself as a copywriter (and not looking like everyone else) •  how she became a “brand story evangelist” •  what beginners should do to get started on Facebook Live •  what is the biggest mistake people make on Facebook Live •  her “big rock method” for creating content for Facebook •  her “don’t-miss-it” advice to everyone seeking balance in their lives As usual, there’s a ton of great information in this episode. If you’ve ever thought about using video in your business, this is don’t miss advice. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Misha’s website Misha’s about page Silicone Valley Title Generator Joanna Wiebe Todd Herman 13 Reasons Why Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about the successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s was Kira and I do every week at The Copywriter Club Podcast. Kira: You’re invited to join the Club for Episode 35, as we chat with copywriter Misha Heady about using social media in her copywriting business, and what other writers could be doing better there. Juggling her time as a parent, writer, photographer and coach, how Facebook Live has impacted her business and spending an afternoon taking photos of Rob and me in San Antonio. Rob: Hey Misha. Kira: Hello Misha. Misha: Hey guys, how are you? Rob: We’re great, how are you? Kira: Thanks. Misha: Yeah, I’m okay. I’m having a bit of a morning here, and I don’t know if you can her my dog in the background, but I apologize if you could. Rob: We did hear a little bit but I think was might be able with cut most of that out. Misha: Okay, I’m sorry. I swear to God. She’s like, “Oh, you’re on a call, let me go freak out about something. Kira: It’s okay. I think it’s been one of those days for all three of us, which means this is going to be a great conversation. Rob: Exactly. Misha: Yeah. Kira: So, Misha, let’s start with, you know, where you come from. Because you are this multi-talented, creative, big personality, you’ve played a really big role in the copywriter club, so where did you come from. What were you doing before you were in the club as a copywriter? Misha: Well, Kira, when a man and a woman love each other very, very much ... okay, JK, terrible, terrible joke. So, where do I come from? I used to be a nine-to-fiver, like most people, and one day I lost my job, and I was like, I got to figure this out. It’s actually a longer story than that, but that’s, you know, the gist of it. And in that last position, I had been using a lot of social media tools to kind of grow people’s knowledge of our gallery. It was a tile gallery. This is like way back in the day when Flicker was like the hottest thing around. To grow people’s knowledge of our gallery, and at the same time I was studying photography more, so that is basically the short story of how I became and entrepreneur, because it’s not a very poetic story, but it’s the truth. Rob: Walk us this step-by-step. So, you lost your job, and then suddenly you weren’t a writer/photographer, whatever. As for as setting up your business, tell us more about that process. Misha: Oh, no. It was literally that next day. No, just kidding.