It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice. Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns. Pets help develop emotional connections with people and it pays off. Listen to this compelling episode to better understand why many more brands are using pets in their campaigns.
Public Relations Review Podcast