Growth In Reverse (Newsletter Growth & Email Marketing)

The Future For Newsletters: Biggest Lessons from the Newsletter Marketing Summit

67 snips
Mar 12, 2025
The discussion dives into the evolving landscape of newsletters beyond just email. Highlights include how podcasting and video can strengthen audience trust and the importance of deep-dive content. AI's impact on content creation is explored, along with strategies for building community and reducing social media dependency. The value of personal touch and patience in growth strategies is emphasized. Lastly, a new segment invites listeners to submit their newsletters for a fun 'roast' to enhance quality and engagement.
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ANECDOTE

Podcasts and YouTube as Trust Builders

  • Chenell Basilio observed that podcast and YouTube build stronger audience connections than newsletters.
  • More people at the Newsletter Marketing Summit approached her as a podcast/YouTube creator than newsletter writer.
ANECDOTE

Deep Dive Writers Unite

  • Chenell enjoyed a conversation with fellow deep-dive writers Justin Gordon and Jermaine.
  • They discussed their workflows and research processes for long-form articles.
ADVICE

Content is King

  • Prioritize high-quality content over growth hacks if you want a successful newsletter.
  • Refine and improve your content if it's not getting shared or replies.
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