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Audience 1st

The Benefits and Concerns of Free Trials and POVs of Cybersecurity Products | Nick Ryan

Sep 23, 2022
37:21

Free trials and proofs of value are key factors in deciding whether or not to purchase a cybersecurity solution.

But there are concerns with them too.

CISOs and security practitioners have to be real smart and careful about which products they allow within their environments.

In this episode, I had a brutally honest conversation with Nick Ryan, Director - Enterprise Security, Governance, Risk, & Compliance (CISO), Baker Tilly US, about his challenges, goals, what vendors do that piss him off, and the alternatives.

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