Secrets To Scaling Your Ecommerce Brand Ep 435: Selling Digital Products Alongside Physical Products With Julia Tunstall, A Bar Above
Selling digital products alongside your physical products on Shopify is a killer business strategy. Fulfillment costs are next to nothing, but the value that digital products deliver to your customers can be incredible.
In this episode, Jordan West interviews A Bar Above Co-founder Julia Tunstall. She talks about how her company got started, how the pandemic helped their business and all about their experience selling digital products.
Listen and learn in this episode!
Key takeaways from this episode:
- The main reason that Julia and Chris started on Amazon first was because of Amazon FBA, and that they wouldn’t need to be packing their own boxes.
- They launched their own brand in 2018 when they saw that they had built an incredible community around their product and the brand recognition had grown over time.
- They started selling courses on their website and it opened a lot of doors for them.
- The margins on a course are 100%. You’ve got to pay transaction fees on the platforms you’re using but aside from that, fulfillment is free and automatic.
- Courses are also great for Black Friday. You can give discounts on your courses and it costs you almost nothing, but they deliver a lot of value to your customers.
- Right now, influencers on TikTok are A Bar Above’s biggest marketing initiative, bringing in 30% of attributed sales.
- Their secret to scaling is understanding when it’s time to delegate. Get great people and get out of their way.
Recommended Tool:
Asana https://app.asana.com/
Recommended Audiobook:
Getting Things Done by David Allen
https://gettingthingsdone.com/
https://gettingthingsdone.com/books/
HomeSwapper: https://www.homeswapper.co.uk/
Today’s Guest
Julia Tunstall is a Co-founder at A Bar Above, a barware brand that sells all of the tools needed to make high-end cocktails for home bars. They are also an education company that spends time and effort teaching people how to make great cocktails.
Connect and learn more about Julia and A Bar Above here:
LinkedIn: https://www.linkedin.com/in/jctunstall/
Website: https://abarabove.com/
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