In Good Company with Nicolai Tangen HIGHLIGHTS: Forrest Li - CEO of Sea
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Oct 17, 2025 Forrest Li, Founder and CEO of Sea, shares his inspiring journey of building Southeast Asia's tech giant from scratch. He discusses the phenomenal success of Free Fire, which captivates over 100 million players daily. Li reveals how local challenges shaped Sea's rise in e-commerce and fintech, focusing on convenience and accessibility. He emphasizes humility as a core value, reflecting on its impact on leadership and culture. This insightful conversation highlights the blend of innovation and local solutions in Sea's groundbreaking success.
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Home-Market Focus Shapes Strategy
- Sea is a Singaporean tech company focused on bettering lives via technology in Southeast Asia and select other markets.
- The company intentionally named itself after its home market to signal commitment and focus.
A Daughter's 'Magic' Inspired Shopee
- Forrest Li describes a family trip to China where his daughter ordered items on a phone and received next-day delivery, which felt like magic to her.
- That experience convinced him e-commerce was transformative and worth bringing to Southeast Asia.
E-Commerce Is Supply Chain Plus Delivery
- Core e-commerce value comes from making commerce more affordable and accessible via supply-chain and delivery improvements.
- Sea focuses on working upstream with suppliers and constantly optimizing delivery to lower cost and increase reach.