You’ve heard the old saying that “failure to plan is planning to fail”, right? This is especially true when it comes to your marketing. Unfortunately, most shops have no plan, and it shows in their roller coaster revenues. But how do you plan it all out? Brian and Kim talk about exactly that in this episode of The Auto Repair Marketing Podcast.

Talking Points

Failing to plan is planning to fail
What to plan
Looking back first
Looking ahead
Themes
Events
Ads
SEO Search Topics/Keywords & Phrases
When to plan
Annually
Quarterly
Monthly
How to plan
Block out time
Look at stats
Set goals
Backwards engineering
When/How to edit/pivot
Monthly
Quarterly
Analyzing + Checking Stats/Performance

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

When is The Best Time to Plan Your Marketing? [E022]