Money Lab

Short Videos Are The NEW Long-Tail SEO Play

8 snips
Aug 11, 2025
Discover how Google's indexing of Instagram is reshaping creator visibility. The rise of AI is transforming SEO, pushing traditional strategies to the back burner as short-form videos take center stage. Explore how these bite-sized clips can engage audiences far more effectively than conventional websites. Learn how platforms like TikTok improve learning through tailored algorithms. Finally, see why adapting to video-centric content marketing is essential for staying competitive in today's digital landscape.
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INSIGHT

Google Will Index Instagram Content

  • Instagram public professional posts, reels, and videos will be indexed by Google and become searchable.
  • Matt Giovanisci believes this will boost creator visibility and expects few people to opt out.
ANECDOTE

Three Shorts A Week Commitment

  • Matt hired his brother and started posting three short videos weekly starting mid-2022 to build consistent content.
  • That steady cadence created a long-term foundation for short-form reach and discovery.
INSIGHT

AI Overviews Remix And Replace Snippets

  • AI overviews now remix website content and can display full answers directly in search results above links.
  • That reduces click-throughs and forces creators to rethink content formats and distribution.
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