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The journey of e-commerce could be frightening. In fact, it's kind of confusing because of the blurring line between B2B and B2C. The approach that worked for B2C may not be most appropriate for B2B. There is also a blurring line between whether you want to consider the content-first approach or cart-first. Whatever you consider, you will have significant implications on your business model, and you want to make sure that it's the right fit for your business. If your business is slightly more content first, the cart-first approach may fire back. But how to decide which would be appropriate for you?
In today's episode, our guest, Jeffry Graham from Ecommerce MGMT, shares his insights into the classic debate of cart-first and content-first for e-commerce companies. He also shares several stories of companies that went through either cart-first or content-first approaches from point A and B, including describing their outcomes. Finally, he describes when each of these approaches would be appropriate and immediate steps companies can take with their journey of the configurator.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSRocks: Business Growth with Enterprise Software and Digital Transformation