Best Seller Secrets How This $102M Book Funnel Works: Secrets from a Top Funnel Expert
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Mar 25, 2025 Join Alisha Schenck, a funnel strategist behind over $400M in sales, as she shares the secrets of her successful $102M book funnel. She explains why book funnels outperform other marketing strategies and reveals the 'Rule of 5 & 10' for maximizing revenue. Alisha delves into structuring upsells and continuity offers for long-term gains, highlighting customer acquisition costs and the importance of purchasing psychology. Perfect for authors and entrepreneurs, her insights can transform your book into a powerful client magnet.
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Separate Front-End & Back-End Funnels
- Separate your front-end and back-end funnels for better scaling and optimization.
- Analyze them individually to understand their performance and make necessary adjustments.
Front-End Recoup Percentage
- Aim to recoup about 70% of customer acquisition cost on the front-end of your funnel.
- Higher-ticket back-end offers allow for lower front-end recoup, but continuity is key.
Scaling with Lower Back-End
- Even with a $1,000 back-end, you can scale effectively with a 70% front-end recoup.
- Organic growth, while not always scalable, offers unique benefits.