CI to Eye | Bridging the Marketing-Development Divide

Marketing and development teams in arts and cultural organizations work toward the same goals: generating revenue, deepening relationships, and advancing the mission. But too often, they’re doing that work in silos—on separate timelines, using different tools, and speaking to the same audiences in different ways. The result? Missed opportunities and diminished impact.

In this episode, Cincinnati Shakespeare Company’s Director of Marketing, Jeanna Vella, and Director of Development, Sara Clark, share what happens when we break down silos and create true cross-departmental partnerships. They reveal the tools and tactics that keep their teams aligned, the hurdles they’ve worked through, and what any organization can do to build stronger alignment between marketing and development.

CI to Eye Interview (time) - Dan sits down with Cincinnati Shakespeare Company to discuss their experience breaking down silos and creating true cross-departmental partnerships.

CI-lebrity Sightings (time) - Dan shares his favorite stories of CI clients in the news. This episode spotlights Baltimore Symphony Orchestra, Cincinnati Art Museum, and Atlanta Ballet. 

LINKS:

Cincinnati Shakespeare Company

The Violin Channel | Baltimore Symphony Receives $5m Gift Towards Family and Educational Programming

WLWT News | Cincinnati Art Museum planning expansion to make Art Climb more accessible

TODAY | 100-year-old ballet instructor shares his 3 simple tips for a long, healthy life