Akilah Murrell - Building a Winning Channel Marketing Strategy

In this engaging episode of Partnerships Unraveled, we sit down with Akilah Murrell, Senior Manager of Channel Marketing at 360 Insights and podcast host of Channel Talks. Akilah shares her expertise on building meaningful vendor-partner relationships, implementing impactful marketing strategies, and empowering partners at every stage of their journey.

Discover how Akilah’s unique perspective—shaped by working with both vendors and partners—helps bridge gaps, foster trust, and ensure mutual success in the channel ecosystem. From understanding the importance of partner feedback loops to leveraging organic marketing strategies, Akilah provides actionable insights for channel professionals looking to elevate their game.

Highlights include:

• The magic of collaboration between vendors and partners.
• Practical tips for collecting and acting on partner feedback.
• Using simple, organic marketing techniques to drive growth.
• The transformative impact of authenticity and video storytelling in modern marketing.

Don’t miss this deep dive into the future of channel marketing, where authenticity and innovation are reshaping the landscape.

Connect with Akilah Murrell:https://www.linkedin.com/in/akilahmurrell/

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