LeBron, Serena and Drake Made the Difference for Nike

Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a host of issues related to the business of sports, including a court’s ruling that cleared the way for Liverpool Football Club to ink its new sponsorship deal with Nike. New Balance had said it had a right to match any offer. A judge ruled that New Balance simply couldn’t match Nike’s offer in terms of marketing, particularly the use of “three, non-football global superstars” like LeBron James, Serena Williams and Drake. Also discussed is Matt Rhule’s new contract with David Tepper’s Carolina Panthers, who inked the Baylor coach to a deal that’s worth $8.6 million annually, ranking sixth in the NFL. And also talked about whether the NFL is doing enough to promote the hiring of minority coaches.

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