Exposing supermarkets' unfair loyalty pricing

Ellie Simmons, a senior researcher at Which?, sheds light on the controversial issue of supermarket loyalty pricing. Alongside Ali Cooper, who addresses child poverty at Barnardo's, and Becca Wolford, a youth advocate, they discuss how loyalty discounts often exclude vulnerable groups. The trio explores the reality behind loyalty cards, revealing inflated non-member prices and calling for fair access to healthy food for young people. They also advocate for government involvement and encourage listeners to engage in creating equitable pricing practices.