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Exposing supermarkets' unfair loyalty pricing

Which?

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The True Cost of Loyalty: Supermarket Pricing Uncovered

This chapter explores the complexities and implications of supermarket loyalty cards, questioning whether the discounts offered are true savings. It highlights how non-member prices are often inflated, disadvantaging vulnerable groups and emphasizing the need for more inclusive practices. Additionally, the conversation addresses recent developments in unit pricing, advocating for transparency and fairness in supermarket pricing strategies.

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