9Round, F45, Orangetheory, Anytime Fitness and other franchises; CrossFit affiliates; jiu-jitsu, karate and MMA facilities; bodybuilding and personal training gyms; yoga and Pilates studios—Two-Brain can help all of them.

In this episode, Chris Cooper lays out exactly how Two-Brain uses one-on-one mentorship to help each gym owner grow their unique business.

While the exact mentor-recommended growth tactics might differ slightly when implemented in each business, the principles behind them don't change.

First, we systemize everything. Then we focus on key metrics:

1. Client head count
2. Average revenue per member
3. Length of engagement
4. Return on investment
5. Effective hourly rate
6. Net owner benefit

We also track important marketing metrics: leads, set rate, show rate and close rate.

After that, we focus on optimization and then growth—helping a gym improve its metrics fast. The result: Strong, stable businesses with owners who are able to live the lives they want.

Links

"How to Make $100,00 Per Year With 150 Clients"

1:00 - Systemizing any business

2:30 - Metrics for gyms

3:25 - Optimizing a business

6:55 - Scaling a business