Industry Relations AI Octagon
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Aug 13, 2025 Coleton Boyer, an innovator at OnTuesday.com, dives into the fascinating intersection of AI and real estate. He discusses how AI can revolutionize lead generation and client interactions but raises ethical questions about authenticity. The conversation tackles whether these tools empower new agents or simply benefit the established ones. They also explore the potential shift in business models from traditional practices to more dynamic pricing structures. Throughout, the importance of maintaining the human touch in client relationships remains a central theme.
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AI Frees Agents For High‑Value Work
- AI can free agents from grunt tasks and surface context so they focus on human judgment and relationships.
- Coleton argues this creates elite client experiences by delivering instant, relevant data to agents.
Scale Personalized Lead Generation
- Use AI to generate personalized outreach at scale so previously impossible campaigns become feasible.
- Combine public records with unique QR codes or pages to drive higher engagement from homeowners.
Design For The Median Agent
- Build AI tools that meet older, median agents where they work rather than forcing chat‑box workflows.
- Simplify interfaces so a solo 50s agent can access AI benefits without heavy engineering support.