Freakonomics Radio 640. Why Governments Are Betting Big on Sports
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Jul 11, 2025 
Kash Shaikh, co-founder of Baseball United, dives into the exciting potential of launching a baseball league in the cricket-loving region of Dubai. Simon Chadwick explores the geopolitical dynamics of Gulf states investing billions in sports, shaping global culture. Rory Smith discusses the complexities of sportswashing, while Derek Fisher shares insights on the NBA's expanding partnerships in the Gulf. The conversation uncovers how these investments are not just about sports but are redefining cultural and economic landscapes globally.
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Cash Shaikh's Baseball Journey
- Kash Shaikh recounts his journey from Texas to launching Baseball United in Dubai.
- His connection with Hall of Famer Barry Larkin inspired bringing American baseball to the Middle East.
Sports as Geopolitical Tools
- Global sport investments have shifted to serve political and geopolitical interests, especially by Gulf states and China.
- Sports are now tools for soft power, diplomacy, and economic leverage, not just cultural or economic activities.
Persevere Through Bureaucracy
- Navigating government partnerships is complex and time consuming for new sports ventures.
- Persistence despite losing money and bureaucratic challenges is crucial to establish sport in new markets.