Seth Price is at the forefront of cutting-edge digital marketing. His early experimentation and innovation grew his firm, DC-based Price Benowitz, from two attorneys into a thriving practice of 40 in under a decade. Seth spun out his in-house marketing team and founded the full-service digital marketing agency BluShark Digital. Today, Seth and his team serve attorneys in 31 states and Canada.

I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO.

What’s In This Episode

• Who is Seth Price?
• Implementing innovative SEO strategy
• The merits of traditional vs. digital marketing
• How to pick content for your marketing strategy
• Why fixed spending no longer guarantees ROI in PPC campaigns
• What it means when an agency offers exclusivity