Bloomberg Daybreak: US Edition The CEO Radar: AI Is Rising on CEO Agendas (Sponsored Content)
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Nov 23, 2025 
Rich Lesser, Global Chair of BCG, shares insights on how CEOs are grappling with AI integration and tariff shifts. He highlights a bell curve of AI adoption among CEOs: with a mere 5% leading, while 60% are still struggling. Vlad Lukić, BCG Global Leader for Tech, discusses the complexities of embedding AI in businesses and the need for clear communication to attract talent. Both emphasize the importance of focusing on measurable ROI and selecting impactful AI initiatives to drive competitive advantage.
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AI Adoption Follows A Bell Curve
- About 5% of CEOs are at the cutting edge of embedding AI, 30–40% are progressing, and roughly 60% are struggling to scale beyond pilots.
- The main barriers are mindset shifts and the human work of embedding AI into processes and leadership.
Real-World Large-Scale AI Examples
- A mining company in Western Australia automated operations and uses predictive and generative AI to optimize ship scheduling from a control center.
- L'Oreal rolled out Beauty Genius as a large-scale customer-facing AI platform, not just a small pilot.
Signal Progress To Talent And Buyers
- Communicate AI progress to attract talent and reassure buyers about your innovation trajectory.
- Use public signals to show you're on top of AI to employees and partners.