Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains all of the touchpoints a business has with an account to provide one holistic customer journey view. Today, Steffen discusses deal and revenue attribution for SEO. Show Notes
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast