Concept to Care cover image

Concept to Care

Michael Yang, Senior Managing Partner at OMERS Ventures

Mar 20, 2024
Michael Yang is the Senior Managing Partner at OMERS Ventures, with a rich background in health tech investments. He shares insights on the evolving role of product management in the healthcare sector and the shift from aggressive growth to capital efficiency in funding strategies. The discussion touches on the current landscape of M&A activity, challenges faced by health tech startups today, and the types of talent entering the market. Yang also emphasizes the importance of unique value propositions in ensuring successful outcomes in a saturated health tech ecosystem.
51:58

Episode guests

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Quick takeaways

  • The evolution of product management in health tech emphasizes the integration of user experience and marketing strategies for optimal organization growth.
  • Current economic conditions necessitate that health tech startups prioritize capital efficiency and demonstrate operational viability amid fundraising challenges.

Deep dives

Evolution of Product Management in Health Tech

The speaker discusses the transformation of product management within health tech, tracing its roots from the 1990s when producers played a key role in content creation, to the rise of dedicated product management roles. In the early days, health tech products were largely developed by enterprise software companies transitioning to cloud-based solutions, resulting in the introduction of product managers and marketers. The 2010s saw a significant shift towards product design, influenced by leaders focused on user experience, leading to the emergence of product-led organizations. Today's successful organizations integrate product management with growth strategies, highlighting the importance of versatile roles that encompass marketing and user experience.

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