That's poog spelled backward.

The wellness industry has scope creep. Is it about health? Self-care? Spirituality? Mud masks? Yes, yes, yes, yes — and so much more. One thing it all seems to have in common though is that it costs money. Marketed primarily to women and promising solutions to every woe, wellness is more in the category of faith than science, but that doesn't keep millions of Americans from seeking their salvation in it ... to the tune of $4.4 trillion a year. On this episode, Katelyn and Roxy discuss the appeal of wellness products and the promises they offer — and why they inevitably fall short. Plus, we hear from guest Rina Raphael who, to her surprise, found that organized religion has the corner on the wellness market.

GUEST

• Rina Raphael is a journalist writing on health, wellness, tech, and women’s issues. She is the author of the recent book "The Gospel of Wellness: Gyms, Gurus, Goop, and the False Promise of Self-Care."