Mike Snyder is a partner with RaptorUSA, a marketing consulting firm whose principals have worked with hundreds of middle-market companies nationally. He previously co-founded RSM Marketing, a firm providing an Outsourced Marketing Department to companies across all industries nationwide. Mike was CEO of a Kansas ad agency serving larger clients such as Cargill and Cox Communications. Mike founded and sold a technology company. He is a retired Marine Corps lieutenant colonel who served as a public affairs officer in New York City, the Pentagon and NORAD where he led media relations in the aftermath of 9/11. Mike is a graduate of Marine Corps Command and Staff College. He has worked in the accounting and nonprofit industries. Mike has a master’s degree in marketing communication from the University of Kansas and taught strategic marketing for years in an MBA program where his unorthodox approach to marketing and instruction earned him the highest student scores within the program. In his work Mike helps business owners escape fruitless efforts in endless tactics and marketing spends that produce little to no ROI. Instead, he helps owners and their teams focus on making big strategic leaps that unify marketing efforts as well as management teams, all to produce long-term, unfair competitive advantages. The goal, as he says, is to build a moat around your business filled with sharks with laser beams.