Domain Name Wire Podcast
Braden Pollock’s record year – DNW Podcast #529
Apr 7, 2025
Braden Pollock, a prominent domain investor known for his impressive $6.5 million in domain sales in 2024, shares his secrets to success. He dives into how he balances high-value and affordable domain sales, revealing innovative strategies like payment plans for startups. Pollock discusses the enduring value of legacy domains and the rising demand from AI companies, providing keen insights for new investors looking to navigate this lucrative market. His expertise shines through as he breaks down effective portfolio management and pricing trends.
28:25
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Quick takeaways
- Braden Pollock achieved remarkable sales of $6.5 million in domains by strategically balancing high-value and lower-priced assets.
- Adopting diverse sales platforms and flexible negotiation strategies, including lease-to-own options, fosters a competitive edge in the domain market.
Deep dives
Phenomenal Sales Growth in 2024
In 2024, a domain investor achieved remarkable sales totaling $6.5 million, a significant increase from $1.8 million in 2023. This stark contrast highlights the investor's strategic focus on acquiring higher value domains, with several seven-figure sales contributing to the impressive total. The portfolio consists of 1,560 domain names, including a mix of lower and higher-priced assets, with the lower-priced domains providing consistent cash flow necessary for operational costs. This approach emphasizes the importance of balancing inventory quality across different price points to sustain a healthy and profitable domain investment business.
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